The purpose of the financial services industry, on Bay Street and Wall Street, is not to enrich the customer. The purpose is to extract fees from the customer. The sooner you, the customer, figure this out, the sooner you start asking the right questions, the sooner you will be on your way to buying your own yacht rather than someone else's. Stock brokers, investment advisors, financial planners, and fund managers don't get to buy yachts because they are great investors who know better than you what companies to invest in. Ultimately, they get to buy yachts because they're great salesmen, who have perfected the art and science of extracting trading fees, spreads, commissions, service charges, trailer fees, expense ratios, administration fees, you get the idea.
I am Martin Gale. I created this site to eliminate common misconceptions people have about the industry. I want to close the gap between what is well established from years of academic research on investing--that's it's simple and easy; and what is widely believed as a result of misinformation and propaganda--that it's complex, and you need to pay someone to help you.
This site will educate you about the industry, teach you how to avoid paying fees, and, hopefully, provide you with some real understanding of how a market economy works, and how you should invest in one.
Efficient Market Canada